Unlock Gaming’s Business Impact With Next-Gen Analytics

Playnet is the invisible infrastructure that helps brands track, engage, and optimize campaigns across UGC, web, and mobile. Players receive real value in return.

3.3 B

Global Players

70.0 %

More likely to buy from a brand they engage with

2.0 x

More time gaming than on social

Why Gaming Is Still Hard for Brands

The opportunity is massive, but the playbook is still missing.
Most brands struggle to measure performance, build long-term presence, or earn player trust.

You Can’t See What’s Working

You can track impressions and clicks, but not what players actually do inside the game. Most brand tools stop at the surface.

One-and-Done Campaigns

Brands often launch a single game, then walk away. No follow-up, no insights, no connection to other channels.

No Way to Re-Engage

You can bring a million players into your game, but then what? Do you know who they are? Can you talk to them again?

What is Playnet?

Playnet turns gameplay into measurable marketing. Invisible to players. Invaluable to brands.

What Playnet Unlocks

From CRM syncs to AI insights, Playnet turns player engagement into measurable outcomes across every gaming touchpoint.

Unified Analytics Dashboard

Track real behavior inside games. Go beyond impressions to measure what players actually do.

Cross-Platform Intelligence

Compare performance across UGC, mobile, and web. Get consistent benchmarks and real-time insights.

Attribution That Matters

See which activations deliver the biggest impact and where to invest next. Connect play to ROI.

AI That Reveals What Works

Playnet AI analyzes player behavior to show what drives engagement, loyalty, and business results.

CRM & Loyalty Integration

Sync gameplay data with your CRM to re-target high-value players and trigger real-world rewards.

Gamified Campaign Tools

Create quests, streaks, and in-game rewards that drive repeat engagement and brand connection.

Infrastructure That Turns Play Into Performance

Playnet makes in-game actions visible. Loyalty syncs are automatic. Campaign performance is trackable from inside the game.

Ready to prove what gaming can do?

Join our early brand partners.